Phoenix, get ready to raise your glass—because Sophie Turner’s favorite summer cocktail, the ST-GERMAIN® Hugo Spritz, has officially entered the chat.
With its crisp floral notes, sparkling prosecco, and a minty finish that’s tailor-made for poolside lounging, this drink is redefining summer sipping across Arizona. Already a smash hit, the Hugo Spritz is now making waves from Scottsdale brunches to Chandler garden parties. Light, elegant, and celebrity-approved, it’s the cocktail that turns every sip into a European getaway—and locals are about to become obsessed.
What Is a Hugo Spritz? And Why Is Sophie Turner Shaking Things Up?
The ST-GERMAIN Hugo Spritz isn’t your average spritz—it’s a French-inspired, floral-forward cocktail that’s chic without trying too hard. With Sophie Turner leading the charge in ST-GERMAIN’s 2024 campaign, the drink is having a serious moment on both sides of the Atlantic.
“I’M THRILLED TO CONTINUE MY PARTNERSHIP WITH ST-GERMAIN,
A BRAND THAT NOT ONLY EMBODIES MY PHILOSOPHY OF EMBRACING THE LIGHTER SIDE OF LIFE,
BUT ALSO MAKES ME LOOK PRETTY GOOD BEHIND A BAR,”
Sophie Turner
This year’s playful short film campaign shows Sophie flexing her mixology chops—serving spritzes with charm, ease, and a dose of glam. But beyond the celebrity buzz, this drink is a true game-changer for those craving lighter, more flavorful cocktails in the desert heat.
Here’s How to Make the Hugo Spritz at Home in Phoenix
Simple to mix but elevated enough for entertaining, this is the perfect drink for Arizona summers:
Hugo Spritz Recipe
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1.5 oz ST-GERMAIN Elderflower Liqueur
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2 oz Prosecco
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2 oz sparkling water
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Garnish: Mint sprig and lime wedge
That’s it—no shaker, no fuss, no sweat (literally). It’s the kind of cocktail you can throw together while hosting a Sunday brunch in Gilbert, unwinding after a hike near Camelback, or lounging at a Scottsdale pool party.
Why It’s Taking Over Phoenix (and Why You’ll Want It First)
In a cocktail climate dominated by heavy bourbon pours and overly sweet canned drinks, the Hugo Spritz is a refreshing reset. It’s light on alcohol, big on flavor, and ridiculously Instagrammable—ideal for rooftop bars, back patios, and Arizona sunsets.
More reasons locals are loving it:
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Perfect for triple-digit days: Elderflower’s natural sweetness pairs perfectly with sparkling water and chilled prosecco.
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Pairs with light dishes: Ideal with goat cheese salad, berries, or even grilled shrimp.
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Low ABV, high style: You can sip all afternoon and still keep your cool.
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It’s effortlessly chic: Like wearing linen in a cocktail glass.
Already featured at trend-forward venues across Chicago, the ST-GERMAIN Hugo Spritz is now popping up on drink menus at Phoenix favorites like The Montauk, The Gladly, and Hash Kitchen.
ST-GERMAIN and the Rise of Spritz Culture in Arizona
With spritz culture growing across the U.S., ST-GERMAIN has become the gold standard for elderflower cocktails. Their strategy? Partnering with the right people—and no one sells a lifestyle better than Sophie Turner.
“SOPHIE TURNER HAS PLAYED A KEY ROLE IN INTRODUCING SPRITZ LOVERS
TO THE ST-GERMAIN HUGO SPRITZ’S
LIGHTER, FRESHER, AND SUBTLY SWEET TASTE PROFILE,”
Emma Fox
Global VP of ST-GERMAIN
This is more than a marketing move. It’s a movement—one that aligns perfectly with Phoenix’s casual-luxe culture, where drinks are stylish, light, and made for outdoor living.
As demand for lower-ABV, daytime-friendly cocktails continues to rise, expect to see more Hugo Spritz pop-ups, menu features, and backyard pitchers across the Valley.
Where to Buy ST-GERMAIN in Phoenix
You can find ST-GERMAIN Elderflower Liqueur at top retailers like:
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Total Wine & More (Tempe, Glendale, Mesa)
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AJ’s Fine Foods (Scottsdale, Chandler, Phoenix)
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Whole Foods & BevMo!
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Select boutique liquor stores in Arcadia and Roosevelt Row
And don’t forget to grab some Prosecco and sparkling water while you’re there—it’s a three-bottle cocktail that takes you straight to the Riviera.
Final Sip: Spritz Season Is Here, Phoenix
As Sophie Turner shows us, the Hugo Spritz isn’t just a drink—it’s a lifestyle. Light, floral, and breezy, it’s the perfect cocktail for Arizona’s long summer days and golden hour evenings. Whether you’re serving it by the pool, on the patio, or just for yourself in a sunlit kitchen, this drink turns every moment into a mini vacation.
This summer, skip the syrupy cocktails and say hello to Hugo.
