Thanks to Dylan Efron and On The Rocks Premium Cocktails, Phoenix happy hours just got a major upgrade.
Who says you need to fly to Beverly Hills for a red carpet-worthy cocktail?
The buzzed-about brand that recently stole the show at the American Music Awards is bringing celebrity-caliber cocktails straight to Arizona’s backyard BBQs, pool parties, and patio hangs. Whether you’re hosting in Scottsdale, picnicking in Gilbert, or tailgating at State Farm Stadium, this ready-to-drink (RTD) glam is as easy as twist, pour, and sip.
From Hollywood Glam to Arizona Coolers
On The Rocks Premium Cocktails isn’t just another pretty bottle—it’s a game-changing RTD line that’s all about high-end spirits, flawless flavor, and serious convenience. The brand made its mark again this year as the official cocktail sponsor of the American Music Awards, setting up a star-studded lounge at Fontainebleau Las Vegas where celebs sipped, posted, and celebrated.
“THE AMERICAN MUSIC AWARDS ARE ALL ABOUT CELEBRATING THE MOMENTS THAT BRING PEOPLE TOGETHER—
AND THAT’S EXACTLY WHAT ON THE ROCKS™ IS CREATED TO DO,”
Carol Robert
Managing Director of U.S. Ready-to-Drink at Suntory Global Spirits.
And right there on the red carpet?
Dylan Efron, Zac’s brother and a rising lifestyle personality, toasting with an Old Fashioned and reminding us that luxury doesn’t have to be complicated.
What Makes These Cocktails Red Carpet-Ready?
Launched in 2015 by actual bartenders and hospitality pros, On The Rocks premium cocktails was built on one mission: deliver real, bar-quality cocktails—without the bar. And the results speak for themselves.
Each flavor is made with premium spirits like Hornitos® Tequila, EFFEN® Vodka, and Cruzan® Rum, with all-natural flavors and no fake, syrupy aftertaste. They’re served in sleek bottles or sparkling cans—perfect for Phoenix’s outdoor lifestyle.
Here’s a peek at the A-list lineup:
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Jalapeño Pineapple Margarita – Sweet heat with bold tequila and a tropical kick.
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Espresso Martini – Your new brunch or girls’ night favorite.
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Blue Hawaiian – Throwback poolside vibes in a bottle.
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Aviation – A lavender-tinged tribute to classic cocktail culture.
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Cosmopolitan – Because Carrie Bradshaw never goes out of style.
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Old Fashioned – Sophisticated and smooth, perfect for sipping at sunset in Scottsdale.
And now, sparkling canned cocktails are joining the mix—just in time for your next Desert Ridge patio party or Tempe rooftop hang.
Why Phoenix Is Loving the On The Rocks™ Vibe
Phoenix knows how to party—with style. Whether it’s tailgating before a Cardinals game, brunching in Chandler, or cooling off at a Gilbert pool bar, locals love drinks that bring flavor, sophistication, and zero hassle.
That’s what makes On The Rocks™ the perfect fit. No need for mixology gear or a liquor cabinet—just twist open and pour over ice (or don’t). It’s a premium cocktail without the work, which is ideal for everything from casual hangs to elevated entertaining.
The brand’s new “Make It a Cocktail” campaign encourages fans to turn even the most basic moment into a celebration—whether that’s a pool float in Paradise Valley or a Tuesday night on the couch.
Where to Find It in Arizona
No need to fly to L.A.—On The Rocks™ is stocked across Phoenix and the East Valley, including:
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Total Wine & More (Phoenix, Gilbert, Mesa)
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AJ’s Fine Foods
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Fry’s and Safeway liquor sections
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Online retailers like Drizly, ReserveBar, and Instacart
Look for mini bottles for outdoor events and full-size bottles perfect for entertaining. Don’t be surprised if local bars start mixing On The Rocks™ into their menus, too.
Final Sip: The Hollywood Cocktail Phoenix Deserves
On The Rocks™ Premium Cocktails proves that elegance and ease aren’t mutually exclusive. With Dylan Efron’s seal of approval, A-list ingredients, and red carpet energy, this brand is shaking up the Phoenix RTD game in a big way.
Whether you’re hosting a glamorous evening under the stars in Arcadia or just cracking a cold one at a Tempe house party, On The Rocks™ makes every sip feel a little more star-studded.
Because who says happy hour can’t come with a little paparazzi flair?
