Phoenix, are you ready to rumble—with a Seagram Spiked can in hand? In a tag-team move that’s shaking up more than the squared circle, WWE and Seagram Escapes Spiked have launched a bold new ready-to-drink (RTD) alcoholic beverage line, and it’s already hitting store shelves across the Valley—from Mesa to Glendale.
With three knockout flavors, 8% ABV, and the energy of a championship match, the WWE x Seagram Spiked collab is coming for your cooler, your tailgate, and your next watch party.
If you’re a wrestling fan, flavor chaser, or just someone who likes their drinks as bold as a body slam, this is your main event.
From the Ring to the Fridge: Seagram Spiked WWE Series Lands in Arizona
In true WWE spectacle fashion, this collab delivers three supercharged flavors that go way beyond your average hard seltzer. Think bold taste, flashy names, and punchy branding—all in cans that feel like they were made for your next SummerSlam viewing party in Chandler.
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Rumble Punch™ – A remix of the “Jamaican Me Happy” classic with strawberry, guava, lemon, and watermelon.
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Pineapple Powerhouse™ – Tropical vibes with cherry and lime for a smooth, crowd-pleasing finisher.
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Slammin’ Blueberry™ – Tart meets sweet with lemon and blueberry in a flavor that sneaks up on you.
Each can clocks in at 8% ABV, making them stronger than most RTDs on the shelf. These drinks are already showing up in Phoenix liquor stores, gas stations, and even bars near Tempe and Gilbert. And no, they’re not just for WWE superfans—they’re for anyone looking for a next-level summer drink.
The First-Ever WWE Ready-to-Drink Alcoholic Beverage
This is more than a licensed label slapped on a can. WWE is officially entering the RTD beverage market for the first time, and they’ve chosen Seagram’s Spiked—known for flavorful, accessible drinks—as their partner.
“SEAGRAM’S HAS A RICH HISTORY OF INNOVATION AND A DEEP COMMITMENT TO AUTHENTICITY, MAKING IT THE IDEAL PARTNER TO GO TO MARKET WITH OUR FIRST-EVER LICENSED READY-TO-DRINK PRODUCT,”
Grant Norris-Jones
EVP and Head of Global Partnerships at TKO Group Holdings
For Phoenix wrestling fans, this means tailgates at State Farm Stadium, backyard BBQs, and AEW vs WWE debates in local bars just got a whole lot more interesting—with the perfect themed drink to match.
WWE Superstars Coming to a Phoenix Store Near You?
Here’s where things get even more fun. WWE and Seagram’s plan to leverage Superstar appearances at retail locations across the country, and Phoenix is a known wrestling hotspot. So don’t be surprised if your next trip to Total Wine or Fry’s includes a chance to meet your favorite wrestler—or snag some exclusive WWE merch with your multi-pack.
“OUR COLLABORATION WITH WWE MARKS AN EXCITING MOMENT FOR SEAGRAM’S SPIKED AS WE CONNECT WITH WWE’S GLOBAL AUDIENCE,”
Jaime Polisoto
Brand Director of Seagram’s Escapes
That connection includes digital activations, Premium Live Event tie-ins, and full-throttle match sponsorships at upcoming WWE events like:
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Money in the Bank®
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SummerSlam®
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Survivor Series®
The beverage and branding crossover is the kind of thing fans dream of—and it’s now part of your local drink aisle.
Why It’s a Slam Dunk in Phoenix
Phoenix loves its wrestling, its bold flavors, and its high-energy social scenes. This RTD release blends all three, offering a high-ABV, flavor-forward drink that’s perfect for:
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Tailgating at Desert Diamond Arena
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Watch parties in Scottsdale
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Trivia nights in Mesa
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Pool hangs in Gilbert
Bars across Glendale and Tempe are starting to stock WWE-themed cocktails and RTD specials featuring these new flavors. Don’t be surprised if local promotions or trivia nights begin incorporating WWE-branded giveaways and custom drink menus.
Final Bell: This Drink Is the Main Event of Summer
With this launch, WWE and Seagram’s Spiked have delivered a smackdown of flavor and fan service. The WWE Series cans are bold, boozy, and bursting with energy—just like the Superstars themselves. Whether you’re cracking one open during a title match or just chilling with friends in the Arizona sun, these drinks are your tag-team partner for summer fun.
So Phoenix—grab a can, hit play, and drink like a champion.
